Nintendo has revealed that 30 % of people that purchased its Switch Lite handheld have been already homeowners of the bottom Change mannequin.
This determine accounts for gross sales knowledge as of December 31st, 2019, Nintendo president Shuntaro Furukawa confirmed throughout an investor Q&A. Curiously, Furukawa stated that is truly a drop from the earlier quarter, when 43 % of Change Lite homeowners had purchased the system as their second Change.
Within the Q&A, Furukawa famous that the Change Lite is proving notably in style amongst girls and Pokémon gamers. On the latter entrance, the Change Lite’s launch got here through the vacation season as Pokémon Sword and Shield, which little question helped drive gross sales. Furthermore, the Change Lite helped complete gross sales of the Change to surpass 52 million units and outsell the Nintendo Entertainment System (NES).
Then again, Furukawa conceded that the corporate is considerably struggling in learn how to market the Change Lite and entice extra individuals to purchase into the Change ecosystem.
“I believe there are still opportunities to increase the specific demand for Nintendo Switch Lite,” stated Furukawa. “The task going forward is to figure out where those opportunities lie, and how we can engage with consumers so that even more can experience and purchase Nintendo Switch Lite.”
This could possibly be one purpose why Nintendo recently said it has no plans to launch a new Switch model this year. For a number of months, rumours have persisted that a more powerful Switch ‘Pro’ will be released. If Nintendo is already having some issue in positioning the Lite alongside the common Change, then it could be cautious of introducing a 3rd mannequin into the combination.
That stated, Furukawa additionally famous within the Q&A that the Change is getting into “the middle of its life cycle,” which supplies the corporate not less than just a few extra years to develop the Change Lite and even launch the long-rumoured Professional.
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